Loose Laces and Pumps Utopia has finally merged together. When Loose Laces was founded, We started another company call Pumps Utopia which was meant to be a separate business. We decided that it would make more sense to have Pumps Utopia merged into Loose Laces and the reason is simple. It creates less work and improves on the efficiency as well as cutting cost literally in half. It made sense to merge plus it adds a lot more optionality to Loose Laces. The product will still be Pumps Utopia but the links, emails and website will all be Loose Laces related.
During this merger we have been hard at work with the business. We no longer resell sneakers as it is simply a pain to stay on top of the market and the original plan for Loose Laces is to clean and eventually repair shoes so we will focus all our efforts into that. To be completely honest about the reselling, We did not enjoy it and the resell market can only last for so long. What we do enjoy is cleaning shoes and finding the best accessories to help you guys out.
Other areas of business is Shoe News and Loose Holdings. Shoe news is a company that we have acquired which updates the industry on upcoming shoe releases, shoe prices, and fun/news articles to read within the sneaker industry. Loose Holdings is a company that won't be mentioned much on Loose Laces as it's primary focus is to invest within related companies and hold stocks to make a profit from increase market prices and dividends.
Thanks for reading,
Arian Douglas
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